Last year 4.39 billion people used the internet. Among those users were potential customers for your business. If the majority of your potential customers are online, you should be, too. Having a strong online presence is a significant part of your marketing strategy. Displaying your brand personality helps you build relationships and a positive self-image as a brand. Many businesses make the mistake of thinking that a presence online or on social sites is not necessary. However, if you want to continue bringing customers to your business, you do need to prioritize your presence online. A survey found that 67% of consumers will research a product or service online before going in-store to purchase. If you are starting to build a stronger presence online below, are suggestions that are perfect for anyone who is looking to build your business’ online presence.

Get Active On Social Media

Today’s consumers will search for you anywhere and everywhere online. You need to have social media channels that you are actively posting on. When deciding on which social channels to use, be sure that your targeted customers are active on those channels. Take the time to share more than the information on your website. For example, share behind the scenes of your office by giving a tour. Let your followers get to know your business better by engaging with them on social media platforms.

Blog

Inform your customers about your industry in more ways than only the information on your site. Provide tips, news, and other useful information that your readers can read and enjoy. Be sure to include engaging material for your readers to read. People will appreciate that your company can provide them with both entertainment and informational content. Provide your customers with information that is relevant to your business that will be valuable for your customers.

Email Marketing

Email your clients and inform them about your latest updates, promotions, reminders, and more! Use a Call To Action button and have it link out to your website. Linking out to your website from your email is a great way to increase more traffic to your website and give you more business! 

Regularly Update your website

Your website needs consistent updates and attention. Be sure that your website is up to date with the latest trends. People are going to your website, be sure that your website is simple to use, loads quickly, and is mobile responsive. Focus on an online presence that will provide your business longevity forever. It may not seem significant, but remember that your online appearance is, as relevant, as the in-store one. Check the health of your online presence today. Give our digital agency a call at 1-800-266-0219 or fill out this online form here. We are happy to help!