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The boom in online shopping and communications in recent years has forced brands of all sizes to upgrade their digital presence. However, the number and variety of platforms currently available to market your business on the web can be overwhelming. 

Why It’s Not Enough to Rely on Social Media 

Social media is fast becoming the consumers’ primary research tool for products and services. As a result, you might share the belief held by a number of business owners that Facebook, Instagram, and TikTok are enough to draw clients and sustain sales. But relying on social platforms alone is risky. Here are some reasons why:

  • Social media networks own the pages you create on their platforms

Social media networks are great tools for posting content that incite engagement and, yes, purchases and deals. However, all the content you build on these sites will be out of your hands if they bog down or decide to close shop all of a sudden.

  • Many consumers still rely on search engines to find and learn more about a business

No matter what device your consumers use, more than 60% of them use a search engine to discover more about a product or service. 

  • A growing number of shoppers are going directly to retailer sites

Better checkout processes have encouraged 80% of the avid customers of retailers or marketplaces like Amazon and eBay to search and shop right on their websites.

Benefits of Building and Running a Business Website

While even small enterprises have their own website, 23% of entrepreneurs still don’t have one due to fears about the cost, labor, and skills needed to run it. But new website creation tools and courses are now accessible to non-developers. At the same time, professionals can create and maintain them for you at affordable rates. Here are the top benefits you can reap from having your own website:

  1. It provides social proof

Because a professional website requires a financial investment, Internet users are less likely to think they’re being scammed when you have your own platform. Moreover, you can upload reviews or testimonials to bolster credibility. 

  1. It establishes your online authority

You can feature written, visual, and audio content on your website to convince your target market that your product or service is the best solution for their needs. You can also become a thought leader in your niche by sharing insights that will address your target public’s pain points.

  1. It increases organic traffic and generates leads

An attractive design, easy navigation, easy-to-fill forms, and compelling calls to action make it easy for your visitors to act on what you have to offer. 

Search engine optimized websites also boost your visitor numbers through content that’s mobile-friendly, high-quality, and conversational. 

  1. It streamlines your business operations

Turn your website into your brand’s primary “source of truth” by posting updates and announcements there. You can link everything you post on social media to your website, where followers can read more details, make a purchase, enroll in your course, and more.

Connecting clients to your site also allows you to make use of data analytics. This way, you can tweak your content and promotions as well as time their release according to your audience’s online behavior.

Sharpen Your Digital Marketing Strategy with a PR.Business-Built Website

Our team can build your website to capture the most qualified leads and give your customers a memorable online experience that they’d like to keep returning to. Get in touch with us today.

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