Below are the wide variety of benefits that SEO offers:
1. Rank higher on Google and other search engines
SEO helps your website rank higher on search engine result pages (SERPs). If you rank higher your website will become more visible and get found by potential customers.
2. Helps build trust and credibility
Ranking high in SERPs raises your credibility as people usually consider higher ranking sites as trustworthy and reputable.
3. Increases website traffic and sales
Websites that rank higher in search result pages mean more potential customers will click on your website, increasing your website traffic.
Also, the chance of closing a sale is 14.6% for SEO-generated deals, compared to the 1.7% close rate of outbound (print ads or direct mail) leads.
4. Fast loading website results in a better visitor experience
SEO can make your website load faster. Customers will leave your website if it loads too slow and a slow website can also hurt your ranking on search engines, like Google.