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ROI, or return on investment, is a key performance indicator in marketing. Think of it like a grade you receive at the end of the semester. It signals your business growth and provides insights into your marketing efforts. 

What is ROI?

ROI is a performance metric that measures the success of your investment. Its purpose is to confirm whether your SEO, email, or website marketing strategy is helping you accomplish your business goals. There are multiple ways to measure and grow your investment return.

How to Calculate Your Website’s ROI

Calculating your website’s ROI is a simple process. Take your net profit, then divide it by the marketing cost. Finally, multiply the result by 100 to get the percentage. Most businesses stand by this equation:

[(sales revenue – marketing cost) / marketing cost] x 100 = ROI

For example, if your sales growth is $5,000 and your investment or marketing cost is $500, then your ROI is 900%.

[($500– $500) / 500] x 100 = 900%

5 Strategies to Improve Your Website ROI

1. Optimize your website for search engines

Search engine optimization (SEO) is a business growth strategy that makes your website relevant to search engines. Quality websites rank higher on search engine results pages, which results in improved click-through rates (CTR) and site traffic. Optimizing your SEO entails using relevant keywords, having quality content and backlinks, and leveraging images.

2. Design a mobile-compatible website

Mobile has been playing a more prominent role in consumers’ spending habits. It is estimated that mobile shopping will account for 8% of all retail transactions this year. Moreover, websites with a mobile-friendly design also rank better on search engines. Implementing a mobile-friendly website requires a mobile-responsive layout, optimized speed, and an intuitive interface for your website.

3. Track traffic and conversions

Checking your metrics helps you determine what works (or doesn’t) for your website. A popular tool to help you do this is Google Analytics (GA). Last year, over 28 million websites were already using GA. This web analytics service enables you to identify tracking issues, impressions, engagement, and CTR. This information helps improve your overall website design and content.

4. Focus your content on your audience

Knowing what your audience needs must be central to your business. Your website content must focus on your demographic’s most searched queries. This keeps your content relevant, increasing your likelihood of ranking higher on search engines. In addition to conducting keyword research, you must provide solutions to your customer’s concerns through your website content.

5. Create relevant CTAs

A clear call to action (CTA) on your website helps you connect better with your customers. However, be careful of using generic CTAs—a HubSpot report shows that a personalized CTA converts 202% better than default ones. To develop a tailored CTA, know your audience and their purchasing behavior. You can create a separate CTA for visitors and another for leads.

Measure and Improve Your ROI Today

Calculating and growing your website ROI can be a breeze. pr.business is a marketing agency that helps small businesses increase their revenue from online marketing. Contact our team today to double your revenue.

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