Discover how you can get your business found faster on Google with these six digital marketing strategies.
1. Business listing sites
Claiming your spot-on popular business listing sites such as Google My Business (GMB), Yelp, Trip Advisor or Facebook, can make it easy for the search engine to recommend your product or service to related searches. Also including your address, if you have a physical store helps you pop up for location-based queries.
2. Search Engine Optimization
Search engine optimization (SEO) involves using words that will meet your users’ intent and providing relevant content that can earn backlinks—a sign of trust—to your website. Being mobile-friendly and improving your website’s speed are also part of SEO.
3. Social Media Profiles
To make your social media accounts rank high in Google searches, your profile name or username on each of your channels should be your exact brand’s name or as close to it as possible.
You should place keywords, phrases, and hashtags directly related to your business in your company’s bio or description.
4. Engaging Website
Websites that educate customers about what they offer and provide a way to complete an action such as buy a product or book a service rank higher on Google. Google priorities websites that have high activity on their pages.
5. Google Map Ads
Businesses that have Google Map Ads will appear at the top of Google Maps. These ads promote nearby establishments based on a user’s location, making them ideal for businesses with a physical store or office.
Online customer reviews are now counted among Google’s ranking factors as they’re considered nearly as trustworthy as personal recommendations. Google My Business allows you to create a short URL that your clients can click to leave a review about your company and services.
Pr.business Can Help Your Business Dominate The Top of Google
We can help you utilize these six digital marketing strategies so that you can dominate the top of Google’s search results. Contact us today to discover how Pr.business can optimize your digital assets for Google.