Some businesses don’t really pay particular attention to website updates. As long as their websites are up and running, they mistakenly assume that no changes are needed. However, not keeping websites up to date can hamper business growth.
The Importance of Website Updates
Google insights show that approximately 48% of global consumers go online to get inspiration for purchases. With your website being your storefront online, it has to make a good first impression to attract consumers and inspire them to make purchases. Outdated content, unresponsive pages, and slow loading times can turn them away. This is why website updates are crucial.
Fresh content indicates that a brand takes time to give its customers the latest information and stay relevant with trends. It also shows that the brand is constantly making efforts to improve its products and services. This helps build trust and develop brand loyalty.
On the technical side, regularly updating your content makes search engines crawl your site more often too. When this happens, your site is considered more relevant and pushed higher in search rankings. Website updates also ensure that your website is running smoothly and securely, with codes functioning well and security software in place. It minimizes disruptions and enhances the user experience.
How to Keep Your Website Up to Date
The three key steps in updating your website for today’s consumers are keeping codes up to date, staying on top of design trends, and ensuring mobile responsiveness.
Web standards and coding techniques can change radically. If your site was developed several years ago, chances are there are invalid source codes and unnecessary HTML codes running in the background and slowing page load speeds. Audit your site to check if source codes are valid and if it still meets the latest web standards.
Your website should reflect your brand image, so choose design elements that relate uniquely to your business. Make it visually appealing to your consumers by incorporating the latest design trends. Keep the layout attractive but simple, so users can easily find what they need. For the best design that fits your business, share your vision with one of the professional web consultants at pr.business who can assist you in updating your website.
The third, but definitely not the least important, element in updating websites is mobile-responsiveness. Over 5 billion people use a mobile phone today, and many of them use their phones for product discovery, research, and purchases. To meet their needs, you must make sure that your website is mobile-friendly.
Invest in Website Design Services
Indeed, an up-to-date website can drive traffic, build consumer trust, and increase conversion. With the significant impact, an updated website has on business growth, investing in website design services is truly worthwhile. The potential returns more than makeup for the cost of hiring professionals to keep your website up to date. When was the last time you did an audit of your website? Perhaps it’s time to give it a fresher look and improve its performance. Consult the pros from pr.business to know more about the latest website updates. Our in-house team of US-based web designers, web developers, and content writers can give your website a comprehensive and objective evaluation to find solutions tailored to your specific business needs.