Have you heard the latest gossip on your company? Consumers rant and rave about their favorite (and not-so-favorite) businesses online.
We’re not talking about small-time blogs. We’re talking major business listings – like Google or Yahoo! – that can be seen by millions.
So is your business’s future is at the mercy of online opinions? It could be! But not if you have the right safeguard in place.
Here are 3 ways to make your customer’s words become bottom line revenue.
#1: Review Monitor. When it comes to reviews, all feedback is valuable feedback! Reviews are your lifeline between you and the customer. How can you continue to cater to your consumers if you aren’t listening to what they like and dislike about your products or services? Since reviews are plastered across multiple different platforms online, you need a way to keep track of all these platforms on a regular basis. Not only will review tracking help you check the pulse of customer experiences, but the feedback can give you fresh ideas for new products to sell.
#2: Damage Control. There will always be the internet trolls. Those include disgruntled ex-employees who simply want to tarnish your fine reputation. You could also experience negative feedback from competition disguised as consumers. It’s a dog-eat-dog world, so always stay vigilant! There’s also the very real possibility that one of your valuable customers had a less-than-stellar experience with your company. View the constructive criticism as an opportunity to win that client back over. But if your business doesn’t have a team monitoring your reviews online, kiss that customer (and any future referrals) goodbye! To avoid letting them slip through the cracks, you need a team that will help you address your customers’ concerns. To sweeten the deal, throw in a discount or complimentary service, and not only could you gain a satisfied customer, but a loyal one at that.
#3: Review Generator. The greater the number of online reviews, the greater your credibility with your future customers. One glowing review is great, but hundreds of shining reviews over a long period of time imply both excellence and consistency. With a review generator system, your business can reach this goal. A review generator will prompt your online visitors (on social media, business listings, and website) to leave a positive review for your company. View each new positive review as another dollar in your company’s pocket.
When Have You Last Checked Your Reviews?
Most business owners are too busy to sit by a computer and monitor (yet alone respond to) online reviews across multiple different platforms. It gets very time consuming!
Our marketing team at pr.business launched our very own Review Management Platform. Not only does it give you access to all of your customer reviews in one hub, it generates brand-new reviews for your business.
If your business has been letting your reviews fall by the wayside, now is your opportunity to gain control over them.
Where You Get Madison Avenue Marketing for Main Street Business,
Your Friends at pr.business
P.S. The pr.business marketing team offers a variety of packages for both small- and medium-sized business that include: social intelligence, phone IQ, review management, power listings, and so much more. Give us a call today at 1-800-266-0219. We’ll find a marketing package that meets all of your marketing needs.