Navigating social media can be a challenge and when you don’t have a road map to your end destination it can be even harder. If you are a business owner and you are active on social media but aren’t seeing the results you hoped for, we are here to help put you on the right path.
Follow these tips to help you successfully market your business on social media:
Start Strong – Create Multiple Profiles
Lots of businesses choose one social platform to be present on since it’s often intimidating to have to plan for multiple platforms however, having a Facebook profile is a great start but being present on only one platform won’t give you the reach and results you are looking for. It’s best to be present on multiple platforms to build a solid social media presence.
When you look to build out your profiles, you’ll need to create profiles that represent your brand in a way that is professional and in an engaging manner. This all starts with creating usernames that are consistent and are easily recognized as tied to your brand. Make sure all the information on these newly created accounts are filled out completely and share the same keywords you would use on your website for an additional SEO bump.
Our Social Media Team at pr.business is ready to help you create standout social profiles that check all the boxes and give your brand a voice on social media.
Define Your Goals For Social Media
Now that you have your profiles up and running, it’s time to set some goals and objectives and to start measuring your social performance. It’s important to look at these goals as they relate to your overall marketing strategy. This will make it easier for you to see the value of your work on social media and measure ROI. Start developing your social media marketing plan by listing three social media goals and what metric you will use to measure its success.
Once you decide the purpose of your social media presence and define your goals, it will be much easier for you to come up with content to post that will help you reach your goals faster.
Create A Content Calendar
Once you have your goals in mind now it’s time for the fun stuff. Planning out the kind of content you’ll be sharing on your platforms. It’s important to stay active and keep posting relevant as well as engaging content to all your channels. A great way to organize your thoughts and see the month from a macro perspective is to create a calendar and populate it with a blend of content your audience will enjoy. Some examples of content you can add to calendar can include: promotions or sales you are running, introducing a new product or service, holidays, industry news and announcements, a look at company events, and anything else your audience might find interesting or relatable.
It’s important to keep in mind posting best practices for each social platform. For instance, on Facebook impressions and engagement tends to decline if you post too frequently. Where on other channels if you aren’t posting multiple times a day you aren’t reaching your audience. It’s also in your best interest to check your analytics to confirm you’re posting during peak engagement times for each platform, so you are reaching as many of your followers as possible.
With pr.business social media packages, you are given a content calendar that is populated with your posts per month and the team researches your most active time frames to ensure every post sent out gets the attention it deserves.
It’s SOCIAL Media For A Reason
Now that you are posting killer content with a purpose it’s time to engage with your audience. 64% of marketers said that audience engagement was crucial for their social media marketing strategy. Make sure you make an effort to jump in the right conversations, monitor and respond to comments as well as private messages. This is your chance to build relationships with your audience, so don’t let them down!
Dedicate time every day to engagement. Your fans will be using your social accounts to ask questions, get more information, show love, and for various customer service reasons. Having good customer service on social media can help increase revenue, customer satisfaction score, and retention.
It’s also important to find your voice when you start engaging and be consistent in tone when posting as well as when you are interacting with your audience. Consistency is key to maintaining an authentic brand image on social media.
We Help You Win On Social Media
Social media is a business tool that is a necessity in today’s world to stay relevant. With that said, a great social media strategy is ever changing and keeps up with the latest trends. Here at pr.business our team is dedicated to helping you promote your business on social media and create a truly effective social media marketing plan. Learn more about our social media marketing services and how we can work together!