Many electronic devices today are equipped with voice search functions that are handy when it comes to hands-free operation. It’s a useful feature for normal day-to-day activities, but did you know that voice search is also a powerful tool for businesses?
While it may not exactly be the first thing that comes to mind when thinking about ways to expand your business, studies over the past years have shown that voice search has become an instrument for overall business growth.
Read on to find out more about how voice search is changing the game.
Why Bother with Voice Search?
One undisputed business tactic is to go wherever your target market is to maximize your reach.
According to a 2018 report by BrightLocal, 58% of consumers use voice search to look up local businesses, with the same number of respondents using smartphones for the search method. 46% of voice searchers use the technology to find local businesses every day.
Furthermore, the report states that customers are most likely to use voice search to know about specific offers that a business might have. Customers tend to ask about a business’s products, prices, service rates, or availability.
The substantial amount of people using voice search opens a big opportunity for businesses to reach their market. Being optimized for the platform would be particularly useful for businesses in service, hospitality, food and beverage, and retail.
How Does Voice Search Work?
Voice search mainly impacts businesses by increasing their visibility. The technology functions similarly to how a traditional text-based search works. The search engine will scour the internet for all relevant links containing the words that users ask about.
The main differences between voice and text-based search methods are in how they’re conducted and how information is delivered. Voice search can allow you to get answers faster, as speaking is usually quicker than typing. It’s more convenient as well, as you’d be able to conduct a hands-free search.
However, because voice search is more conversational than text-based search, optimizing your business and making sure its information is accurate and updated in all platforms can be a daunting task.
Voice Command can get your business up and ready for voice search. With their help, you can optimize your business for voice search and maximize organic traffic gains.
Why Your Business Needs Voice Search
Voice search technology is constantly improving, and with the escalating usage of smartphones, coming up with a voice search strategy can help you facilitate business growth. Ignoring the use of voice search can lead to missed business opportunities.
Voice search also allows for more natural interactions between your brand and its customers. Fully integrating a voice search strategy can create a more seamless experience for your clients, which can lead to stronger brand loyalty.
There are many more benefits that different products or services can reap from using voice search, and as technology continually improves, so can a business that’s optimized for it.
To learn more about voice search please visit https://voicecommand.net/.
Great article! Thanks for the info.