The way that consumers find businesses nowadays has drastically changed. Maybe you’re craving for a pizza, or want to book an intimate dinner for you and your loved one for your anniversary. To do either, there used to be classified ads, print listings, and address books like Yellow Pages you could use to find a business and contact them by phone.
Doing all of that can now take as little as a few seconds and a tap on your smartphone. The proof of this convenience is astounding: up to 82 percent of mobile shoppers use their smartphones to conduct a search of businesses “near me,” while up to 72 percent of consumers who search for a local business visit at least one branch within five miles of their location. With local listing management, companies can help consumers to look up their business more easily regardless of the platform that they use.
Increase your visibility through Local Listing Management
Consumers use many different platforms to look a business up. It can be as simple and common as doing a Google Search or checking out Google Maps, but business listings can also be included in apps such as Facebook, Waze, Yelp, Apple Maps, and many more.
This is where local listing management comes in. Since consumers rarely use only search engines to look for what they need, you as a business owner will need to identify which platforms work best for your business. From there, you’ll need to make sure that pertinent information about your business is constantly updated.
This usually means making sure your business’ name, address, and phone numbers (known as your NAP) are always updated. While that alone should get you going and help your business become more reachable online, it’s in your best interest to add more information. This includes your available products and services, operating hours, and even something as simple as a photo of your business.
You can definitely do business listing management by yourself, as these platforms are often easily accessible and allow you to register your own businesses. However, once you continue to scale your company and expand to more locations, it can be easy get overwhelmed with a growing number of potential locations and information that will need to be updated on a regular basis.
Local Listing Management Service
Startups and established businesses can greatly benefit from the help of a local listing management service. pr.business’ local listing management service can list your business on 100’s of business listing sites that’ll give your business more visibility online. We add or update your business information across numerous search engines and business listing sites. This includes the popular engines like Google, Bing, Foursquare, and even a wide range of apps and various providers such as Facebook, Waze, Yelp, and other location services. Creating and updating your information on 100’s of sites is a daunting task and a listing management service can save you from the headache.